(08) 8363 4499
South Australian strategic management specialist and passionate entrepreneur, John Zerella established BIAS in response to the growing need for professional business advisory services for small to medium sized enterprises. He works alongside a close-knit team of qualified professionals, who are committed to providing high quality services to each of their clients in Adelaide. John has over 30 years’ experience in the business and finance industry. He is the founder and managing director of the successful Adelaide based accounting practice, AFM Services, providing comprehensive accounting and compliance services to clients throughout Australia. Having successfully run his own practice, John and his team have a sound knowledge of the strategies and techniques required to effectively manage a business throughout each phase of its growth.
At BIAS in Adelaide, it is our mission to deliver straightforward business performance improvement techniques to small and medium sized enterprises in each phase of survival, cruise and growth. We have used our expertise and industry knowledge to devise our BIAS 5 step proprietary process that is tailored to suit the personalised business needs of each of our clients in Adelaide. Our process has been specifically designed to 'bullet proof' your business and see you achieve prosperity and reach your individual business and financial goals.
Our business model has been effectively proven to add value through increased profit, improved cash flow and increased business value. We work closely with our clients in Adelaide to achieve excellence, simplicity and add value through trust, compassion and understanding.
At BIAS in Adelaide, we have a strong focus on the traditional values of quality customer service. We pride ourselves on our friendly and approachable nature. We want our clients to feel secure and welcome when they meet with us.
We strongly believe that delivering a personable approach and forming strong and trusting relationships with each of our clients in Adelaide, will provide both parties with a positive outcome and highly rewarding results. When working with the team at BIAS in Adelaide, you will feel confident knowing that we will strive to go above and beyond to effectively service your needs and exceed your expectations.
Contact our friendly staff today to see how we can come up with an effective strategy that will see you reach success and achieve your goals.
Founder & Managing Director
John is a passionate and articulate entrepreneur with exceptional drive and commitment to excellence...
Rose is one of the original staff and she assumes the role of the “mother” of the team, with her natural ability to nurture...
Anneli is a motivated finance and accounting professional. She is a qualified member of the Institute of Chartered...
Simon is an intelligent and knowledgeable employee who genuinely loves his work! His dedication, attention to detail...
Natalie is the face of the company. She’s the friendly voice you will hear over the phone and her contagious smile effects...
The newest member of the team, Eleesha, is a skilled multi-tasker. Recently celebrating one year as our office...
Founder & Managing Director
John is a passionate and articulate entrepreneur with exceptional drive and commitment to excellence. Known for his integrity, trust and professionalism he is considered a specialist in strategic management for small to medium businesses. John has an MBA and over 25 years experience in management consulting. He is devoted to providing exceptional service and value to clients.
Through mutual respect, compassion and genuine desire to help business owners, John delivers exceptional value in business improvement techniques by conventional methods but unconventional thinking. He is devoted to helping all business owners in their pursuit of success. His unique and enthusiastic approach inspires clients and staff to drive them to new heights and outcomes.
John understands the value of family and work balance and continually assesses the price being paid for the attainment of success. Incorporating innovation and open communication, John sees all people as equals and treats them as such. His mission is to deliver intelligent straightforward business performance improvement to all those who seek it!
Rose is one of the original staff and she assumes the role of “mother” of the team. With her natural ability to nurture, having 4 children of her own, she ensures not only the staff are well looked after but the clients always receive exceptional customer service.
Her cheery and positive attitude always adds a smile to staff and clients. Apart from juggling her day between work and maternal commitments, she also finds the time to play netball twice a week. She is widely known by clients to always go above and beyond the call of duty. Specialising in money management for clients, she assists as the third party mediator between our clients and the ATO for all matters past and present. Her expertise is utilised to place clients on a strict budget to ensure all compliance obligations are met with ATO and that there are no surprises at tax or BAS time.
Anneli is a motivated finance and accounting professional. She is a qualified member of the Institute of Chartered Accountants in Australia and South Africa and has a Bachelor’s Degree in Accountancy. Anneli is a compassionate individual who values strong relationships built on trust, understanding and empathy.
Anneli has experience working in multi-cultural environments in various countries. She has experience working with clients from a variety of industries and a proven record of accomplishment in accounting, taxation, business advisor services and compliance. With her organised approach and attention to detail, she prides herself on delivering a high quality of service to clients while fostering a relationship of trust.
Anneli works closely with clients, listening to their needs and taking an active role in helping clients achieve their business goals, while at the same time maintaining balance in their lives. Understanding the value of time for a business owner, she takes a proactive approach to equip clients with relevant information and clear strategies to enable them to maximise the opportunities available to them in the most effective way.
Simon is an intelligent and knowledgeable employee who genuinely loves his work! His dedication, attention to detail and willingness to attempt all tasks with professionalism and efficiency are easily recognisable and ongoing traits. Simon has 8 years experience in the industry and having previously spent time in other fields has gained firsthand experience of small business requirements in differing environments.
Through providing tax and financial services which meet client’s unique objectives, Simon works towards helping clients achieve their business goals by way of using skills and experience to identify strategies and possibilities. Capable of working as part of a team as well as autonomously, Simon identifies the most efficient way to achieve an outcome.
Simon understands the value of small to medium businesses in the grand scheme of things and strives to ensure no stone is left unturned when working with them. His aim is to not only provide quality financial reports and tax advice, but also be able to convey information and trends in an easy to understand fashion!
Part of the team since 2011, Natalie is the face of the company. She is the friendly voice you hear over the phone and her contagious smile affects all who see her in reception. Natalie is very skilled at directing your phone call to the right person. She can often solve simple problems herself, but if the matter is more complex she knows who to put you through to.
A newlywed, she enjoys fine dining and long walks. Natalie is a dedicated, hardworking team member and provides exceptional customer service to all clients. She has a reputation for competence with our clients tackling any query which may arise big or small. Natalie provides administration and office support, and brings her positive attitude when assisting clients and colleagues in any way she can.
Natalie is currently studying a Certificate IV in Accounting with TAFE SA to further develop her skills in the industry.
The newest member of the team, Eleesha is a skilled multi-tasker. Recently celebrating one year as our office manager, Eleesha thrives on hard work and organising various aspects of the day-to-day operations.
Intelligent and well-read, Eleesha has an impressive general knowledge as well as being a lover of music and a history buff. An animal lover and an empathetic soul, Eleesha takes a personal interest in everyone and everything.
She has quickly become an integral member of the team, working hard for the team and the clients. Eleesha’s love of learning and previous work in many different roles and industries has enabled her to adapt to any situation and to thrive on the challenge.